We all love the idea that when our dog licks us, it’s their way of kissing. But here’s the truth: dog licks aren’t kisses—at least not in the way humans think. Licking is a behavior with many meanings, and while it can show affection, there’s a lot more going on beneath the slobber.
Here are 15 real reasons your dog might be licking you—and what it says about their feelings, instincts, and needs.

1. To Show Submission
Dogs lick to show respect or deference. When your dog licks your face or hands, it might be saying, “You’re the leader of the pack.”
2. They Want Your Attention
Dogs quickly learn that licking gets a reaction. Whether it’s a laugh, a pet, or a push away—they’ve got your focus.
3. To Explore Your Scent
Dogs “see” the world through their noses and tongues. Licking your skin helps them understand where you’ve been and what you’ve eaten.
4. You Taste Good (Seriously)
Sweat, food residue, lotion—your skin can be salty or smell interesting to your dog. Licking is their way of sampling it.
5. It’s a Learned Habit
If licking gets rewarded, dogs do it more. Over time, it can become a habit—even if you didn’t mean to encourage it.